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News! I’ve Signed With An Agent

champagneAlmost four years to the day when I started writing my first novel, I’ve signed with a literary agent!

The novel I submitted, THE LIFE MAKEOVER CLUB, came about during my own life makeover, and had many makeovers of its own (revisions, revisions, revisions) and I’m so glad it’s finally ready to be ‘out there’ and has caught the attention of Joelle Delbourgo from Joelle Delbourgo Associates, Inc in New Jersey, USA.

This milestone has made me realise how far I’ve come in the last four years. So often we keep thinking about the future, wanting to get somewhere, achieve new things, that we can forget what we have achieved already. When was the last time you took a step back and celebrated your progress in life?

Since I made the commitment to being a writer in October 2009, I’ve written five novels (3 with publishing contracts), two novellas (both published), several short stories, and a few partials (3 chapters and synopsis of a potential story), as well as MANY title and plot ideas! I have a title fetish. I collect them and think of new ones all the time, jotting them down on my title list. For me, a simple, catchy title can inspire a whole story idea.

When I came up with the title for The Life Makeover Club, I knew it was something I had to write. I’d been trying to think up an idea for my first story. All I knew was that I wanted to write a novel. I’d participated in a couple of self improvement and business coaching programs, and thought it would be fun to write about people who wanted to change their lives in some way, and who took major action to make their dreams a reality. And so this book was born.

After about seventy queries to agents over three months, I am now one step closer to my dream of having this book published. I had several requests for the full manuscript, a few for the partial, and two offers of representation. Of course, I could only accept one, and let me tell you – it was a very hard decision to make! Especially as during that week I was dealing with the sadness of our old home burning down in the Blue Mountains bushfires. My son grew up there, and the house was mostly designed by my mum, and so much work had been done on it. But it’s the memories we had there that made it so sad. It was heartbreaking to see it burning on the TV news, and then to see the mess of the rubble in photographs afterwards. They say big things often happen all at once, and over those few days they certainly did! Anyway, I was thrilled with both agent offers, and ultimately decided to put myself in the capable hands of Joelle.

Next step: make some improvements to the manuscript to prepare it for submission, then wait and hope a publisher (or two, or three…) wants it! 😉

I’m ready, I’m excited, and I hope to be sharing this story with you soon! 🙂

~ Juliet

Meet My Character: Lily Collins

This is the second of my ‘character interviews’, where I pose some questions to a character in one of my novels.

Please welcome a very special character, the young Lily Collins from THE LIFE MAKEOVER CLUB! If you missed the first interview with Lily’s mother, Cara, here it is.


Name: Lily Collins

Age: 7 going on 37

Occupation: school student


1. What do you want to be when you grow up?

A lawyer, a politician, or a journalist. Maybe all of them.

2. What’s your favourite school subject?

English, or Science. No, English I think. Especially when we get to write stories. I wrote a really good one about kings and queens once, and my king was called Lord Viagra. Mum said I should choose a different name, but Dad said it sounded good. It made him laugh for some reason, I don’t know why. He also said the kingdom would rise in his honour… well, duh! He is a king, after all.

3. Who do you like best: Santa Claus or the Easter Bunny?

Well I do love chocolate, so I’m pretty pleased with the Easter Bunny, but I also love Santa because he brings me great presents like pink calculators and yearly planners. Plus, poor Santa has such a hard job, he deserves some recognition.

Hey, you forgot about the Tooth Fairy! I also like getting money under my pillow. But Mum says the Tooth Fairy has a new budget, so I only get fifty cents for each tooth instead of two dollars. The Tooth Fairy should really see an accountant, they help with money stuff, and Dad thinks the money that the fairy leaves could be tax deductable.

4. You have two little brothers, what do you think of them?

Sometimes I love them and sometimes they annoy me. Like Toby, he often wakes me up in the middle of the night when his teddy bear falls out of the cot. It wakes up Mum and Dad too, but they look terrible in the middle of the night so I try to help Toby sometimes so they don’t have to get out of bed and make grumpy faces. Jacob is good at drawing, but I got very angry once when he drew a martian on my pillow case in black texta.

5. Whats your favourite food?

I like sushi best. It tastes delicious and I like collecting the little fishy shapes they give you with the sauce inside them. I used to like chicken nuggets too, until I found out that they make them out of chicken boobies.  Now I don’t eat them. Chickens need their boobies.

Thank you, Lily, for chatting with us today!

You’re welcome. I like talking very much.


Do you have any questions for Lily? If so, leave a comment! 🙂

Meet My Character: Cara Collins

This is the first of my new ‘character interviews’, where I’ll pose some questions to a character in one of my novels.

First up we have Cara, from THE LIFE MAKEOVER CLUB!


Name: Cara Collins

Age: 26

Occupation: Mother of three, wife of one (until Channing Tatum realises he loves me), taxi driver, personal shopper, chef, room service attendant, nurse, housekeeper (a bad one), artist (unpaid as yet), magician (I’m great at making chocolates disappear), human vending machine up until six months ago, and… what am I forgetting? Did I say I’m a mother?

1. What do you like to do in your spare time?

If I ever get any I’ll let you know.

2. What’s your favourite part of the day?

When I’m so fast asleep not even an earthquake could wake me up. No seriously, I love it when I snuggle with my kids before bed. It makes it all worthwhile. Sometimes.

3. What do you think is the hardest part of being a mother?

When you’re awake.

4. What do you do before going to bed each night?

I write my ‘To Do List’ (which can take a while), and my ‘Done List’ (which usually takes me about fourteen seconds), and transfer the ‘not yet completed’ items from the previous day’s To Do List to the new To Do List, and then add ‘Notepad’ to the Shopping List because I’ve run out of room on the To Do List. Then my son wakes up and after attending to him I forget what I was about to write on the new To Do List and then I usually pass out with the pen in my hand.

5. What scares you most in life?

Not having my husband and kids around. I know I complain sometimes, but really, they are my world and I love them more than life itself.

Thank you, Cara, for taking time out of your busy schedule.

A little birdie told me your seven-year-old daughter, Lily ,will be joining us for an interview on Friday!

Yes, that’s right. God help me.


Do you have any questions for Cara? If so, leave a comment! 🙂

10 Marketing Tips For Authors – from a business perspective

Instead of writing another blog post about writing, I thought I’d share some marketing pearls of wisdom for a change, as I know many authors struggle in this area or simply don’t enjoy it, or they’re not sure what to do. In fact, at the RWA conference in Melbourne earlier this year, I think I was the only person in the room out of hundreds who raised their hand when Bob Mayer asked “Who enjoys self-promotion?”!

I don’t claim to be an expert when it comes to marketing novels, but writing is a business. I have eight years experience in running a business and several years combined training in both online and offline marketing, selling skills, copywriting, and public speaking. I also won a marketing award in my industry in 2008 (health industry), and have self-published a non-fiction paperback book and several ebooks. Many marketing strategies are transferable across different industries, so I hope by sharing what I’ve learned in business you’ll pick up some useful tips on how to market yourself and your books.

Before I start, I want to address the issue of ‘self-promotion’. Many authors I’ve spoken to would prefer to hide under a blanket than tell the world how great their books are! They don’t want to come across as egotistical or feel like they are ‘selling’ something, and some hold a lot of self-doubt and are afraid of getting rejected or ridiculed. Without going into a long speech about how having false beliefs about yourself can limit your success and hold you back in all areas of your life, I’ll just say one thing: If you’ve written and published (self or traditionally) a book and hope that readers will buy it and enjoy it – then you are essentially a sales person as well as a writer, so get used to it! You are not selling your writing skills, you are selling entertainment and enjoyment, an escape from real life, and an experience that the reader will (hopefully) remember and recommend to others. Readers WANT to read, so by marketing your books in appropriate ways, you are providing a valuable service to readers by linking them to a book that will meet what they’re looking for. You’re not forcing them to open their wallets and hand over money, whether they do that or not is their choice, but how you market can influence their decision to buy or not to buy.

A big mistake I see a lot of business owners (including writers) make, is making it all about THEM. I this and I thatblah, blah, blah. When it comes to selling anything, you need to tune your radio to the station that customers, or in this case, readers, are listening to: WII FM. This stands for What’s In It For Me. If a person is considering buying something, they want to know what’s in it for them. What benefit will they get? How will this add value to their lives? In the case of novels, focus on the benefit or experience the reader will get out of reading your book. Will it make them laugh till their belly hurts? Will it give them chills and make them jump with fear or excitement? Will it take them on an emotional journey and leave them with a smile on their face at the end? Or maybe it will help them discover new and exciting places and cultures. So don’t say “I’ve written this book about this and that and you might like to read it”, say something along the lines of “This book will have you laughing out loud and… (insert other benefits here).” Of course, everyone reacts to a book differently so you can’t always ‘tell’ a person what they will feel, but hopefully you get my drift.

Another thing to think about is: ‘WHO are you marketing to?’ You could have an excellent website, compelling copy, and a fantastic book, but if your target market is not seeing it then it doesn’t matter. Take a piece of paper, or open a word document and write at the top of the page: ‘My ideal reader:’, and then make a list of all the qualities that your ideal reader may have. If you’ve written a book in a fairly clear-cut genre then this will be easier. You could list their age range, gender, what occupations/industries they might work in, whether they are parents, what area they live in, what hobbies they have, where they go for fun, what they do in their spare time, what magazines they might read…anything really. Now you might be thinking “How the heck am I supposed to know all these details?”, but you don’t have to know them exactly, you are just getting ideas that will help you in your marketing efforts. It is better than not knowing at all who your readers are or should be, and getting clear on your ideal reader can actually help you ‘attract’ those readers, as we tend to attract what we focus our attention on in life. Another thing you can do is send a survey to your current readers, and then see if there are any common traits among them. For example, if you find that many attend gyms or fitness centres quite regularly, you might think of arranging an author talk at some fitness centres. This is just an idea of course, a lot of people who aren’t your readers will also attend gyms, but again, I hope you get my drift!

When it comes to marketing your books, you are also marketing yourself. In business, this is all about positioning yourself as a trusted authority in your field, but as an author, it is more about connecting with readers and letting people learn more about you as a writer and a person. Don’t be afraid to get a little personal, but not too personal. Don’t go and tell them everything that’s going on in your life, or say things you might regret later. Keep professional, but be true to yourself and be authentic.

Once you know WHO you’re marketing to, WHAT they’re going to get out of your product, and you’re CONNECTING authentically with potential readers, you can start to implement some specific tips. I won’t go into detail about everything, because this topic could be a book in itself (hey, there’s an idea!), but here are ten tips and strategies to help you maximise your marketing efforts:

1. When tweeting, posting facebook updates, or emailing your followers, think in terms of one ‘promotional message’ for every two ‘content messages’ as a general rule. This means, don’t just tweet and post messages that try to sell or link to your book. Space these types of messages out with ‘non-selling’ messages that talk about you, what’s going on in your day, valuable info, helpful or interesting links that your followers might like, jokes, or ask questions to your followers…etc. If you just sell sell sell, your follower count will probably start to drop drop drop, along with your sales. Don’t appear desperate (see above picture), it is a turn-off. Check your tweet history or status updates and see how often you’re promoting compared to how often you’re providing value.

2. You MUST have a way to capture email addresses on your website and/or blog. Followers and fans are not enough, because not all your followers will see ALL of your updates, but they will always check their emails. They might not open every email, but at least your email subject will be seen, and then you can use copywriting skills that will make it more likely for them to open your email. When someone has given you their email address, you are legally allowed to keep emailing them until they unsubscribe. I see so many author websites that don’t have an ‘opt-in’ or subscription form, or it’s not easily visible, and they are probably missing out on HEAPS of potential readers/buyers. Often when I am looking at an author’s website, I might not be ready at that moment to buy one of their books, but if they have a subscription form I’ll fill in my details so that I don’t forget about them, and then when I’m ready, I might buy their book later on. When I first started online marketing in the health industry, I focused on building up a list of potential buyers in the niche I had chosen, and by the time I had created a saleable product, I had a list of hungry people to market to. This is now a five-figure list that continues to grow. I say this not to impress you, but to impress upon you how many future sales you could be missing out on by not setting up an email subscription form.

3. Offer an incentive for people who sign up to your mailing list. This is not essential as an author, but helps a lot. Think of something you can easily give away for free, and preferably something that the subscriber can receive automatically, like a download link inserted into an autoresponder/autoreply email, for an ebook or pdf copy of a short story, or an anthology, or even a non-fiction e-guide that relates to what you write about. You could also record yourself reading an excerpt from your book and offer this as a free mp3 download.

4. Have the ‘Top 4’ when it comes to online presence: a website, a blog, a facebook page, and a twitter account. An additional option is a YouTube account.

Website: this means having your own domain name (website address) and hosting. Dot com’s are best. Yes you can get a free blog-type website but you do not own these sites, and sometimes technical things go wrong and you have no control over them. By getting a proper paid-for website hosting you are ensuring more stability, freedom, and control, and have tech people working behind the scenes to help if problems arise.

As mentioned before, have an opt-in form, an author bio, details of your books and links for where to buy them, what book is coming next, and contact details. It helps to have a photo so people can see the real person behind the books.

Blog: Use free blog sites like wordpress or blogger to quickly and easily set up a blog, where you can post your thoughts, articles, links, and competitions to interact with readers. Blogs are more ‘search-engine-friendly’, so it is easier to get visitors to a blog than a website. The more you blog, the more the search engines like you. I prefer wordpress as it makes it easy for people to comment, without needing certain online accounts and going through irritating procedures in order to leave a comment. Just a note, is for free blogs hosted by wordpress. is also free but you need your own hosting.

Facebook: Set up a personal account and also a ‘fan page’. Whether you just use a personal (friend) account or a page to reach people is up to you, but keep in mind that you can only have up to 5000 friends on a personal page, but can have unlimited fans on a ‘page’. Having a page relies on getting ‘likes’ from people though, and can take longer to build up than sending friend requests on a personal page. If you have a page, realise that everything you write is public, whereas if you post on a personal account, you can choose to share your status publically, or only among friends. It is also a good idea to have a fan page for each of your books.

Twitter: Set up a twitter username that is memorable, and use it to post tweets/messages that are 140 characters or less. Again, remember the 1 to 2 rule; one promo message for every two general messages, or even less in the case of twitter. Use hashtags (# followed by a keyword) to attract new followers interested in your topic. Eg: #romancenovels to attract readers and writers and bloggers of romance fiction, or if you’ve written a story based on the Titanic, add #titanic to your tweet. Be sure to reply to other’s tweets, and support other people by ‘retweeting’ their tweets. [Update! Read my post about Twitter Basics for Authors here.]

YouTube: Worth a mention, because YouTube gets a HUGE amount of visitors each day. Don’t think you have to have fancy videos of your own to use YouTube, you don’t even need videos! You can use an account to comment on other videos and book trailers, ‘friend’ other users, and subscribe to channels. You can also mark videos as favourites. If you do want to have videos on your channel, it is fairly easy for non-techy’s to learn how to make a simple video. My son showed me how to make one in only a few minutes using windows movie maker. However, when it comes to promoting a book in this way, quality is more important than say, if you were giving how-to advice for making a bookcase. With most non-fiction, people are looking for ‘solutions’ or ‘tips’, whereas with fiction, people are looking for entertainment, so quality counts in this case. Another idea is to use your webcam or get someone to shoot a video of you reading an excerpt from your novel. Or, you could film an interesting tour of where your book is set, if it is based on a real place.

5. Have a new book coming out? Don’t wait till it’s out before you start promoting, create a marketing frenzy in the weeks leading up to the release date! A six-week time frame is a good amount of time. If you have an email database, email them once every week until the book is released, saying how many weeks to go. Eg: 6 weeks to go, 5 weeks to go…etc. And with each email, have some kind of value to provide to your subscribers. It may be an excerpt, a useful tip, a journal-style letter, or a weekly competition. Be creative and generate some excitement around your release. I have used this in business with great results. When the book is released, you might want to offer something as a bonus for everyone who buys the book from Amazon in a specific 24-hour period. That way you can be in with a chance of rising up the Amazon top sellers list. Simply get the reader to email you their receipt so you can forward them the bonus.

6. Increase traffic to your site or blog by having guest posts by other authors. This is a win-win situation, because not only are you getting more visitors to your site, the guest is getting more publicity for themselves.

7. List signed copies of your books on eBay. eBay is often underused, as people think you use it mostly to sell household items, but you can sell pretty much ANYTHING on eBay! I have seen listing for things such as ‘spells’ for sale… yes, witchcraft spells! If you’re traditionally published you probably sell most of your books through bookstores rather than directly from yourself, but make sure you always have some signed copies available to give away or sell yourself. And if you list your book on eBay, try including some other bonus with it, such as a promotional item, a small gift, another book, or even a ten minute phone conversation for the reader to ask you questions! You can also sell gift vouchers so that the recipient can choose which of your books they would like.

8. When linking to online bookstores to sell your book, use an affiliate link. Many online stores have affiliate programs, whereby you can earn a percentage of each sale that comes through your unique affiliate link. Rather than just getting your royalty payment, you can increase the amount earned for each book through an affiliate commission. It may not be much, but it all adds up! Amazon and The Book Depository are two such websites that offer affiliate programs.

9. Create a live webinar to invite potential readers to. This one is getting on the techy-side, but might be worth considering. A webinar is basically a seminar, presentation, or talk that is done via the internet using special software. We all know that author talks and signings are a popular form of marketing, but what about all those people who live too far away to attend? A webinar is a leveraged way to reach a lot of people by replicating what you would do at a live talk, only online instead. Of course you can’t meet them face to face or sign their book, but you can still present a talk, and even use your webcam, or just use your voice with various pictures and photos on the screen as you talk. Webinars also offer the option for live attendees to type in questions, which you can then answer. If exploring the use of webinars seems too tricky or expensive (as you need to pay for a subscription), consider approaching business owners who use webinars and ask to be a featured guest.

10. Think beyond the book. It can be tricky to earn large amounts of money just from books. Many authors do of course, but many still need a day job. Think about what else you could offer readers apart from the book. Maybe there’s some other product or service that is related to the book or to your specific skills that you can offer, or maybe there’s a ‘club’ you could create for a select group of people that certain fans would be willing to pay for in exchange for the value you provide them. Don’t get me wrong, this is not a way to ‘rip anyone off’, this is just about thinking outside the box and seeing if there’s an untapped market or idea you could explore. When in doubt, ask your readers what they want!

Whoaa… that’s the longest blog post I’ve ever written, you’d think I was a writer or something! I hope you’ve found some gems among the waffle, and if you’d like more detail on any tips in particular, feel free to comment and I may just do a separate blog post.

And… if you like this post, make sure you share it with others, and subscribe to my blog by filling in your email address on the right side of the page so you don’t miss out on other blog posts! (another little tip there!)

Happy marketing! 🙂

Don’t Just Write What You Know, Write What You Care About

This is one of my favourite bits of writing advice, and as soon as I read those simple words in Donald Maass’ book, ‘Writing the Breakout Novel’, I grabbed my trusty pink highlighter and slid it across the page. Mostly because I liked the advice, and partly because I love highlighting things! (I love the smooth feel as they glide along the page, and the colours you can get these days are gorgeous! But I’ll save that discussion for some other self-indulgent blog post, perhaps about stationary addiction).

It is SO important to write what you care about, because as Donald says, ‘If you don’t care, why should anyone else?’

Don’t write something just because you think it’s popular, or there’s a gap in the market. You have to like and care about what you’re writing in order to enjoy it and do it for the long haul.

This advice got me thinking about what I care about, and why I have written about certain topics.  In my novel, The Life Makeover Club, I’ve written about women getting a chance to create the life they always wanted. I care about people being able to enjoy their lives and do the things they’re passionate about, rather than feeling like they’re stuck in a rut, or trapped in a life that isn’t what they want. Too many people settle for second best, or say ‘this is just my lot in life’, without thinking or taking action towards making their life better. Sure, there are some things that can’t be changed, but a lot can be, and probably one of the most important things you can change is your attitude.

My novel also explores motherhood, and how to be a good mother while still keeping your own identity – something I know many mothers struggle with. I’ve also highlighted (there I go again!) the humourous side to motherhood, as daily parenting can bring with it both challenging and funny moments, and sometimes you just have to laugh!

Another thing I care about creating awareness of is the often silent ‘emotional abuse’ in some relationships. Domestic violence gets a lot of press, and rightly so, but those suffering in an emotionally abusive relationship often suffer in silence because it is not seen, and the affected partner can feel like they are making a big deal out of nothing, or that maybe they are just too sensitive. I wanted to show a character going through this and finding the strength to come through it; to say ‘I don’t have to put up with this.’

Other themes, issues, and topics I care about, and are writing or plan to write about in future are:

– reconnecting with family

– personal empowerment

– trusting your intuition

– the reality of autism and the gifts it can provide

– the importance of being proactive with your health

– remembering and celebrating life’s little pleasures

– the need for a ‘place to call home’

– the valued role of grandparents

– thinking outside the box – ‘What if?’

– entrepreneurship

– accepting people as individuals

– the valuable role of ‘the arts’ in our lives

– second chances, persistence, never giving up

– miracles

What about you?

What do you care about?

What are you inspired to write or read about?

Setting The Scene – bringing the story to life through a sense of place

Setting is usually an important part of a novel, and can often become a character in itself. Although much of what I write is character-driven, the setting I choose helps ground the story in time and place, which adds to the overall ‘realism’ of what’s taking place. I love reading a book where you feel like you are part of the setting; watching or experiencing what’s going on – feeling the sun on your skin, or the cool ocean breeze, or taking in the ambience of a popular cafe. Good writing will draw you into the setting and the story, making it easy to form a mental picture of everything. But although it’s important to set the scene, I try not to overdo the description of a place, preferring to get stuck into the dialogue or action of the plot.

In my novel, The Life Makeover Club, the characters and plot drive the story forward, but certain places and settings are important in the book. It is set in Sydney, Australia, and most of the story takes place right in the city itself. The reason I chose this setting is twofold: 1, I only live a couple of hours from Sydney and have been there many times, so it was easier for me to write about a place I knew, and 2, I thought an exclusive ‘club’ involving people wanting to makeover their life would be more likely to take place in a well-populated area, so I chose the city of Sydney.

The club meetings take place in The Ruby Room of City Health and Fitness (a fictional health centre). The gym in the same centre is also an important setting, where fitness fanatic Gina attends regularly, and fitness-phobic Miranda attends once or twice, after some well-meaning coercion!

Miranda works the reception desk at the 5-star Harbourside Towers, a luxurious (fictional) hotel with gold-plated everything! Toward the end of the novel, a charity ball takes place in the hotel’s ballroom, which was a great excuse to showcase the grandness of this particular setting, not to mention a few plot twists as well! The ball scene is one of my favourite scenes in the book! Because this scene is set on New Year’s Eve, I also couldn’t help but bring the fabulous Sydney New Year’s Eve fireworks into the story.

One thing I love about Sydney is the department store window displays at Christmas time. As a child, my family would often spend a night in the city to wander around and look at the displays. I always found them so enchanting, and so I had to make mention of them as well! Click here to see some beautiful window displays!

At one point in the story, one of the characters is lucky enough to spend a week at a beautiful health retreat in a small beachside town, Tarrin’s Bay (again, fictional, but based on a real town). After almost a week of eating a vegan diet however, lover of fine food and wine, Miranda, escapes down to the local markets and indulges in a banana ice cream. This simple change of setting results in a major turning point occurring in her life, but I won’t give away what happens to her! This is also a favourite scene, as it is based on where I live, and I am writing more stories set in this beautiful beachside location and really bringing out the uniqueness of the setting.

Oh, and another setting used in the book is a hospital emergency room, where I put my poor character through a rather unfortunate incident involving a designer dress, morphine, and a pair of scissors! I’ll say no more!

…So how much do you think setting affects a story? Are there any books you’ve read that have really  brought about a strong visual picture in your mind of the location the characters are in?