Blog Archives

Sign up for THE DELTA GIRLS blog tour!

‘Me, My Shelf and I’ in conjunction with my publisher Diversion Books are organising a blog tour for the first book in my YA Delta Girls series, SIGHT.

If you have a blog and would like to be considered for one of the 7 available slots to review the book and host a spot for the official blog tour, please fill out the sign up form HERE. Sign-ups close June 17th.

And if you’re not one of the 7 selected but would still like to review the book, it is available by approval on Netgalley, and will be released for sale on July 14 in print, ebook, and audio.

*If you’d like to take part in a release day blitz on July 14 or 15 and share the cover, blurb/description, links, etc on your blog, feel free to extract the details from the following page, and let me know so I can promote your blog. 🙂

Thanks for your support!


A Recap of 2014 and What’s Ahead for 2015!

2014 – what a year! Both professionally and personally, my life went through some major changes. On New Years Eve I wrote a list of 100 things (yes, 100!) that I was grateful for and appreciated about my life in 2014. I thought I’d just do about 20, but then I kept going and thought, ‘okay, maybe I’ll do 50’, but then I wrote 51, and 52 and kept going and thought, ‘what the heck – 100 here I come!’ 🙂 Appreciation brings more appreciation, it’s like a domino effect. Why not try it and see what makes it onto your list? It’s a great way to lift your spirits and feel good. 🙂

Here’s a brief summary of what happened in 2014, both on the blog, and with my writing…


  • Most viewed blog post with over 2000 views: How I Write Fast (AKA: How I Wrote 70ks in 20 Days).
  • Most people found my blog via Facebook, Twitter, and Pinterest.
  • Most blog visitors came from the USA. Followed by Australia and the UK.
  • My top 5 commenters were: Nancy Goldberg Levine, Kerrie Paterson, Linda Lee Williams, Jenn J McLeod, and Margareta. Thanks guys! 🙂
  • Search terms people used which led them to my blog (some normal, some weird and funny!): johnny castle making out, how to come up with a pen name, magical books, spit free birthday cake, rude characters, women looking for romanic (did they mean a romaniac?!), big bang theory, marketing tips, is sarah belle wealthy, romantic excerpts… and a few other things that I won’t mention!

Writing Life:

  • Wrote 4 complete books and 2 partials (a few chapters and synopsis): Complete: Haunted Ever After, 12 Daves of Christmas, Miracle in March, Sound (The Delta Girls book 2). Partials: Vintage Secret, You Know you Want To.
  • 4 Books published: The January Wish, February or Forever, Haunted Ever After, 12 Daves of Christmas.
  • First book in print: The January Wish was included in the 3-in-1 coastal compilation called Time For The Beach, available in Australian stores now.
  • Signed a 5 book deal (ebook & print) with Diversion Books for my Young Adult supernatural mystery series The Delta Girls!
  • My first novel, Fast Forward became an Top 100 bestseller
  • Attended the ARRA Awards Dinner as a finalist in the favourite New Author category
  • Attended my first ARRA book signing as an author (I signed postcards!), while at the RWA annual conference in Sydney.

And now for 2015! What’s next, and what my plans and goals are…

>>Book Releases (this will be updated as things progress):

  • March 8th, 2015: MIRACLE IN MARCH (Tarrin’s Bay series book 3)
  • May 12th, 2015: SIGHT (The Delta Girls series* book 1)
  • *There should be a couple more books in The Delta Girls series released later in the year but I don’t have a schedule yet)

As you can see, the majority of the year will be taken up with the launch of my Young Adult 5 book series!

>>Writing Goals:

  • Write the remaining 3 books in The Delta Girls series by end of August 2015 (I have deadlines!).
  • Write April’s Glow, the 4th book in my Tarrin’s Bay series by around end of October 2015.
  • Do further work on my women’s fiction project, Vintage Secret.
  • And if I get superhero powers and have more time available I will work further on my fun and flirty romcom You Know You Want To, or a short novella, and speaking of superpowers… at some stage down the track I will be writing a superhero romantic comedy and it’s going to be so much FUN 😉

I’d like to thank my readers for supporting my books, and I’m looking forward to having a wonderful year of writing!

To keep updated, I’ve created a new Facebook Readers group… If you’d like to join, HERE is the link.

Wishing you a happy, healthy and joyful 2015!! 🙂

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Vote for me in the Best Australian Blogs 2014 – People’s Choice

The Best Australian Blog competition is on again! While we await the official list of finalists, there is a People’s Choice category, and if you so wish, I’d love for you to consider voting for this blog!

To vote for me in the Best Australian Blogs 2014 – People’s Choice category, simply click on the banner below, or visit this url HERE.

The blogs are listed alphabetically, you can find mine in the F-K category. My blog name is: Juliet Madison.

You can also vote for any other blogs you like too, or you can vote for one, it’s up to you. **Make sure you click right through every page till the end where you click on ‘done’, in order to register your vote.

To tweet about the awards, use the hashtag: #bestblogs14

Thanks! 🙂

Occasional Marketing for Authors – what is it? [Marketing Mondays]

1052586_balloonToday for my Marketing Mondays post for authors, I’m talking about Occasional Marketing. No, this isn’t promoting your books occasionally as in here and there, sometimes, when you feel like it…etc, it is about using special occasions to help market your books to potential readers, or linking your book to an occasion that matches the themes or feel of the story.

Do you have a book about babies or royalty? Then I hope you took advantage of the recent birth of the royal baby and did a spot of promo relating to it! This is what I’m talking about… taking something in the media, or using an established special occasion or event to ride on the hype and make your marketing more targeted and relevant. For example, if you did happen to have a book about babies or royalty, then on twitter you could tweet something about your book in relation to the royal baby and add the hashtag #royalbaby – this means anyone clicking on or searching for this hashtag can see your tweet, along with all the others who have tweeted using the same hashtag. (For more on hashtags and using twitter, see this post). See what hashtags are trending on twitter in the side menu… do any of them relate to your book? Most of the time probably not, but get used to keeping an eye on the trends and if they do, tweet!

Apart from royal babies, what other occasions can you link to in your marketing? Here are some ideas:

  • The popular occasions that occur on specific dates like Christmas, Easter, Valentines’ Day, Australia Day, Independence Day, Thanksgiving, Hanukkah, New Year’s Eve/Day, Queen’s birthday…etc.
  • Other occasions and events like political elections, celebrity romances, The Oscars, The Emmy Awards, The Golden Globes, media scandals, and certain news stories in the media (be tactful and appropriate though, and choose these carefully). If your book is wedding themed, keep up to date with celebrity weddings and engagements and get in on the fun with social media.
  • Even seasons of the year, months of the year, days of the week…etc if they relate to your book. Eg: my book The January Wish is releasing in—you guessed it—January. 😉
  • If your book has medical themes you can even utilise certain awareness days for health conditions that are held throughout the year, and maybe link to charities or helpful advice as well, so you are being useful and not just promoting your book.
  • Have a book about a reality show? Promote (especially using twitter) during the time a related reality show airs, and tap into the crowd of people already discussing it. Use the official twitter hashtag of the show, but remember; interact as well, don’t just think about promoting. Get some discussions happening.
  • What about popular conferences and conventions? If they relate to your book and you’re not attending, look at ways you can still make use of the power of occasional marketing.

Here are some ideas on how to make use of occasional marketing:

  • Blog posts – create an interesting title to catch people’s attention and discuss something relating to the special occasion, and filter in bits and pieces about your book.
  • Share short excerpts of your book at regular intervals throughout the day on facebook, during the day of a particular event or occasion (eg: New year’s, The Oscars…etc).
  • Post pictures relating to the event on your facebook page and encourage sharing.
  • Find & share pictures on Pinterest for the occasion, including your book, and put everyone who repins your pictures into a draw for a prize.
  • Hold a contest (blogs are good for this) relating to the occasion and your book. Eg: In hindsight, a good contest revolving around the royal baby would have been to get people to guess either the sex of the baby and put all correct answers into a draw for a prize, or guess the name of the baby, and whoever guesses correctly wins a copy of one of your books, or a gift card, or another prize of your choosing. What about a contest to guess which movie will win best picture in the Oscars? Think about the various special occasions on throughout the year and how you could make it fun for people. You don’t have to have giveaways, it can just be for fun, but giveaways do attract more people.
  • Tweet with related hashtags during events and think up interesting, funny, or helpful tweets that help promote your book or your blog posts or attract new followers…etc. Not sure what hashtags to use? Search for a few variations and see which ones get the most action.
  • Hold a facebook event. This could be a virtual way to enjoy an event that you can’t attend live, along with other likeminded people, and give exposure to you and your books at the same time, especially if you have a giveaway for all participating attendees.
  • You could even hold a reader appreciation event in your local area with the theme of the special occasion and have your books available for signing, swag to give away, do a reading…etc.

Are your marketing juices flowing? To take action and utilise the power of occasional marketing, create an ‘occasion calendar’ and jot down different strategies you could employ around the time of each occasion. What occasions suit the themes of your book? Maybe brainstorm with some friends and help each other come up with ideas. Also, keep your eye out for popular topics in the media and be ready to pounce! (in a totally helpful, useful, ethical and appropriate way of course!).

Remember, occasional marketing is a way to connect with people who are more likely to be interested in your book, as opposed to more general one-size-fits-all marketing.

Have I missed mentioning any popular occasions? Let me know in the comments, and tell me your ideas for your own occasional marketing, or if you’re stumped, mention your book and the themes in it, and I (or another blog visitor) might be able to help. 🙂


Tweet this post by copying & pasting any of the following into a tweet:

What does the #royalbaby have to do with book marketing? @Juliet_Madison explains: 

What is Occasional Marketing? Advice for #authors via @Juliet_Madison 

How special occasions can help you sell more books, via @Juliet_Madison #writers 

Marketing idea for authors at @Juliet_Madison’s blog: #bookmarketing #authors #marketing

Authors, stuck for blog post ideas? Here’s some, via @Juliet_Madison #blogging 

Survey Results! What Do You Like To See On Author Blogs?

A few weeks ago I posted a survey link to find out what people like to see on author blogs. If you haven’t participated in the survey you can do so here. I will share the results periodically as more people respond to the survey.

Here are the survey results so far:

  • 5% of respondents were readers, 92.5% were writers (and readers), and 2.5% were publishing industry professionals


  • The most popular genres that respondents like to read, in order of most to least popular, are: romance & women’s fiction/chick lit (tied first), romantic comedy, mystery, thriller/crime/suspense, historical, paranormal, young adult, literary, Australian rural fiction, steampunk, men’s contemporary fiction, and sci-fi.


  • 75% of respondents have a blog, 17.5% don’t, and 7.5% are thinking about getting one.


  • Of those that have a blog, 40% only post when they get a topic idea, 23.3% post a few times a week, 20% post once a week, with the remainder posting one or two times a month. None of the respondents post daily.


  • 40% of respondents regularly visit author blogs a few times a week, 32.5% visit author blogs when they are enticed by an interesting post, the same number of people (7.5%) visit daily, once a week, and a few times a month, with only 5% visiting once a month.


  • When asked which factors influence the decision to visit a particular blog or blog post, 82.1% of respondents said that knowing the author professionally or personally made them want to visit the blog. 79.5% visit a blog to learn about a specific topic, 64.1% visit based on the recommendation of a friend or an interview with a favourite author, 51.3% visit to discover a new author or book, and surprisingly, only 38.5% visit a blog to enter a contest or giveaway. Some other reasons people mentioned that cause them to visit a particular blog were: to learn how to do their own blog, to keep up to date with industry information, to visit the blog of someone who commented on their own blog, posts with interesting titles, recommendations via facebook and twitter, and to support fellow writers.


  • The most popular types of blog posts/categories, in order of most popular to least popular, were: How-To articles & tips on writing, interviews with publishing professionals, How-To articles on author marketing, opportunities to pitch your book to an agent or publisher, author interviews, humorous posts just for fun, book reviews, info on upcoming new releases from authors, excerpts from books, book giveaways, free short stories or serials, giveaways for non-book prizes, and character interviews.


  • The most popular topics to read about on blogs were: digital publishing, writing books, marketing & promotion, the story behind a book & how it came to be, cover designs, how to get an agent or publishing contract, a writer’s life behind the scenes, self publishing, readers guides/book club questions.


  • In author interviews on blogs, the most popular things people like to find out about the author are: info about their latest book, what they’re working on next, where they get their ideas and inspiration, how they came to be an author, how they balance family/life with writing, info about their other job or previous career, how to connect with them online, fun things like favourite colour/movie/tv shows/books/music/hobbies. Respondents also commented that they’d like to see more specific information about developing writing skills, fun character interviews to find out things that weren’t in the book, and detail about the author’s processes from beginning of the idea to the end result.


  • Some of the final comments people had to say were: many author blogs seem to be the same – need to make the blog stand out and be unique, never blog an apology for not blogging, don’t get offended if you don’t get many comments – it doesn’t mean the reader hasn’t enjoyed the post, it usually means they are busy. And someone also commented that I was amazing so I thought I’d throw that in there to add to the important statistics, lol! 😉



As with all surveys, the results are only representative of a selection of people so take from it what you will, and I hope the results help authors to plan their blogs with the reader in mind for the greater benefit of both parties.

What I gleaned from this survey:

  • Try to blog one or more times a week
  • Network with authors and readers
  • Blog about topics that people want to learn about
  • Support your friends and favourite authors by sharing links to their blog posts
  • Visit and comment on other blogs to increase exposure for your own
  • Contests are good but not essential for a blog to be popular
  • Blog not only about writing but about marketing and the publishing process
  • Space out your informative blog posts with fun & light-hearted posts
  • Character interviews are enjoyed by some but hated by others – these may be best used as a bonus for those who have already read your book
  • Anything to do with digital publishing is a hot topic
  • Try keeping a story journal to record the development of your book from idea to end result
  • Think of a way to make your blog unique and stand out from others that are similar


So next time you’re thinking hmmm… what will I blog about? Take a look at these results and maybe you’ll be inspired and come up with a top idea that readers (and writers) will love.

What do you like to see on Author Blogs? (survey)

I’ve created a survey to find out what readers (and writers) want to see on author blogs.

I hope the results will benefit authors in creating more relevant and popular blog posts, and readers in getting more value and enjoyment from reading author blogs.

>>To fill out the anonymous survey, please follow this link.

To be notified of the survey results, subscribe to this blog (if you haven’t already) by entering your email address on the right hand side, or clicking ‘follow’ if you have a wordpress account.

If you wish, please share this survey with your friends and followers so we can get as many responses as possible 🙂

Thanks, and stay tuned!